3D-design - packaging/productionChallenge: We were approached by owner and CEO of Superb Blends, Ingrid Braithwaite, to develop and design a series of packages to display her range of products in supermarkets and airport outlets. The products ranged from beverages to Caribbean creole seasonings. Idea: The idea was to create a common thread which would carry the brand, cultural essence and quality of the company's products while still distinguishing each individual product. Solution: We developed a box styled to look like the colonial type homes that once stood on the sugar plantations of Barbados. This created a nice flavourful attraction for tourists and locals while giving us the flexibility to make each package unique and functional.]]> 2001 Annual Report - photography/design/productionChallenge: At the brink of the decline in the airline industry and at a time when BWIA, Trinidad and Tobago's national airline, was experiencing financial and operational challenges, Silverpin was approached by then CEO, Conrad Aleong to design and produce an annual report that would seek to encourage the stakeholders and offer hope to the employees. Idea: Working with a concept of man and machine we came up with the theme “The Mechanics of People” and set out to do photography of an airbus that was being serviced. Solution: To reflect the strength of the airline through its human and technological resources we superimposed a photograph of a captain along with various crew members onto the surface of an aircraft engine. Utilising special metallic inks and embossing techniques the finished print carried the look of the actual metal surface of the aircraft with rivets and ridges raised. This strong design element was carried throughout the book.]]> 2009 Calendar - photography/design/productionChallenge: Contracted by DIS Trinidad acting on behalf of GGIL, we were asked to develop a calendar that would be functional, appealing and inexpensive. In terms of functionality, the client required a date pad that was boxed in and with enough room for jotting down reminders and notes. Idea: We decided to design the calendar to a tabloid size to reduce print cost and set out to do our own photography of areas in Trinidad and Tobago that were not commonly photographed. Solution: While keeping the cost to a minimum we were able to use GGIL's corporate colours to produce an elegant yet very functional calendar with an inspirational quote for each month as well as a desktop version using the images that were photographed.]]> Road Safe Campaign - concept/design/productionChallenge: Contracted by DIS Trinidad and Barbados, it was our responsibility to conceptualize a character / mascot to be used in GGIL's road safety messages for both print and television advertising. Idea: Working together with DIS and a team of animators, cartoonists, designers and copywriters, GG the Road Safety Advocate was born. Standing just about 18 inches tall as an animated character, this little frog set out to spread the very big and important message of road safety to adults and children. Solution: We were able to create the kind of interest and passion that was needed to seriously impact on the public with regards to road safety, traffic laws and defensive driving practices.]]> The Guards/Flexi Range - logo/concept/design/photography/productionChallenge: Our job was to design the visual communication pieces inclusive of casting models and shooting the images. In addition the layouts in terms of the logo and television ads would have to be tailored for the Barbados market where the campaign would be branded as “The Flexi Range”. Idea: We started by building on the existing brand identity and developing a series of motifs that would be easily identifiable and also very strong. Solution: As we often do when casting for some of our commercials we selected everyday people who used the services of GGIL and would therefore relate to the products as actual consumers. This worked well, adding to the credibility of the campaign which was highly successful.]]> Himalaya Herbals - concept/design/photography/production/installationChallenge: Our client Clinicare was eager to build brand recognition and awareness for the Himalaya range of herbal products on the local market. Idea: Identify the three main product ranges and develop promotional, print and television ads to identify the brand and educate the general public about the benefits of using these products. Solution: We developed a newspaper advertorial along with a brochure, promotional tables, display banners and TV ads to create visual impact and brand recognition of the products and packaging.]]> iNFo Life - design/photography/productionChallenge: Contracted by DIS Barbados we were required to design a campaign to educate the youth about the facts, myths and stigmas of the HIV virus. Idea: We solicited ideas and thoughts from the age group we were targeting in the development of the ads to ensure that we would reach them at their level and in their language. Solution: After casting a group of regular teens from various walks of life we used stylized digital photography to achieve the same impact of a lifestyle, sport or fashion campaign but with simple and positive messages.]]> Advertising Campaign - concept/design/photography/production/installationChallenge: We were approached by the developers of this upscale gated community to deliver advertising material that would attract buyers to their site. Facing a very competitive market with high construction cost, it meant that pricing was never going to be an attractive element in the ads. Idea: We focussed on all the strengths of the development company including its experience, commitment to quality and value-for-money policy. Using a direct approach we were able to give potential buyers just the information that they wanted to have when purchasing a home. Solution: Once the strength and stability of the development itself was established we directed the buyers to all the added benefits including having a location that was close to the airport, shopping malls and universities, along with security, banking, dining, etc. They were able to see long-term value in their investments.]]> Big Ease Campaign - design/photography/productionChallenge: Working with DIS Barbados we were engaged to produce a mini press campaign to promote a competition being held by The Nation Newspaper in conjunction with other retail stores. Idea: Identify with the general public and how they felt about their pockets and spending with the rise in inflation and to offer participants the opportunity to have some of their expenses met by these sponsors. Solution: We developed a motif and created some eye catching and humorous images that would "say it all" visually. The response was overwhelming.]]> Nation ICC/media/designChallenge: To create a series of print ads to promote a range of publications including match booklets that would be sold during the ICC Cricket World Cup. Idea: Evoke excitement and emotions among cricket fans to become a bigger part of the whole experience of the series. The campaign was designed to take the regular fan and make him into a real die-hard cricket lover. Solution: We combined some catchy copy with exciting and colourful Caribbean visuals to build excitement, interest and loyalty in the game and the players.]]>